Membership

Are you finding yourself constantly reacting to declining membership rates instead of implementing a proactive plan to recruit and retain members? Attracting new members and encouraging them to join should be an ongoing pursuit throughout the year. We understand that people join associations for varying reasons. Our strategy is to highlight each membership benefit and present them in an appealing way through our marketing and communication efforts. We will work with you to understand your association’s niche market in order to develop long-lasting relationships and engage new prospects.

When you partner with Ruggles as your full-service association management company, you have the benefit of a professional office working to proactively implement proven recruitment, retention and engagement strategies – putting four decades of experience to work for your association.

Does your association lack sure-fire strategies on how to retain your members? Membership retention is critical to the long-term success of your association. Unfortunately, if your association isn’t keeping up with technology, it’s falling behind, and any other association using the latest technology will naturally attract more members. Fortunately, we build our systems in-house and design them to modernize the associations we manage. We understand that customization and the ease of organization continue to be one of the main ways to retain existing members and we’d love to partner with you to help you achieve those goals.

You don’t want your members to just sign up for your association — you want them to renew year after year, interacting with the community and advocating for your association to their colleagues. Ruggles believes that every member has a role and their involvement often starts small, but as they gain personal value from the association they will begin to make more of a personal investment back into it. We’ll help you create engagement opportunities that range from five minutes to five years because we understand that a successful membership engagement plan will pay off when it’s time for renewal.