Marketing and Communications

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Marketing and Communications

Good marketing strategies and strong graphics and publications result in higher member recruitment and retention, product and event promotions, and awareness. Ruggles offers a variety of expertise in graphic design, logo and brand design, publications, communications, and event promotion. This allows us to provide a steady source of informative and engaging content for association membership; bringing your message to a larger audience and expanding opportunities to generate registration and membership growth.


Our in-house graphics department’s offerings include mobile-responsive e-newsletters, print publications, marketing and promotional materials, meeting guides, brochures, videos, flyers, website content, and more. Let us help you establish a professional, engaging, and reliable brand for your association.

Communication for Today′s Membership


  • Let us leverage your social media accounts and develop any necessary content
  • Let us create and market a bespoke membership app specifically designed for your association
  • Let us work with you to partner with parent and/or other organizations in order to foster growth and professional dialogue
  • Let us create and send targeted marketing emails to membership and prospective members to encourage engagement and meeting registration
  • Let us develop new graphics for meetings and society initiatives through our in-house graphics department
  • Let us coordinate with your association newsletter editor to solicit articles from committees and membership for publication in association newsletters
  • Let us collect and proofread newsletter articles, lay out newsletters and other publications; with the option to publish protected vs. unprotected content
  • Let us publish and host association newsletters on website and notify membership through newsletter email campaigns

Since the beginning of our partnership in 2009, the American Osteopathic Academy of Orthopedics has been extremely pleased with the commitment and professionalism Ruggles uses to market our annual meetings. Attendance at our meetings has grown yearly partly due to their detailed, timely, and effective marketing strategies. Their targeted campaigns directed to our various member demographics have been very successful as shown by increased meeting attendance and engagement with exhibitors. Most recently, Ruggles facilitated a video and webinar session for our Ambassador Program that produced digital media that will assist us with member recruitment and retention with the younger demographic.

Lee Vander Lugt, DO, FAOAO, FAOA

Executive Director – American Osteopathic Academy of Orthopedics

For a detailed look into our variety of membership services, contact us. We’d love to partner with you!